Welcome to the $100M Blueprint, your go-to podcast for real-world business lessons and entrepreneurial insights. Hosted by Goodfood founders Jonathan Ferrari and Neil Cuggy, the series offers behind-the-scenes stories of scaling their company to $150 million and beyond. Each episode features candid conversations with top entrepreneurs who have built companies worth $ 100 million or more, delivering honest advice, leadership strategies, and hard-learned lessons for ambitious business owners.

In this episode, hosts Jonathan Ferrari and Neil Cuggy welcome Genuine Tea co-founders Sarah Wilcox and David O’Connor to unpack their journey from Taiwan’s tea markets to building one of Canada’s most beloved premium tea brands. Learn how they turned a farmers' market stall into a multi-channel powerhouse by blending authenticity with innovation, navigating retail, DTC, and food service with intention. The conversation reveals powerful strategies for creating brand loyalty, launching purposeful products, and scaling sustainably, while staying rooted in ethical sourcing and quality. A must-listen for founders building premium, values-driven consumer brands.Visit www.makegoodfood.ca to learn more about Goodfood, Canada's No.1 Meal Kit!