If your B2B SaaS website isn’t built for AI discovery, you’re already behind.

In this episode, Ian and Yar explain how Webflow’s new LLM.txt update helps you rank in AI search tools like ChatGPT and Perplexity—and what steps SaaS teams should take right now to get ahead.

You’ll learn how to structure your content for crawlability, prioritize key features, and optimize for LLM visibility. Plus, thoughts on the recent Webflow outage, content strategy for SEO, and how to win in a world where AI does the searching.

Chapters

(0:00) - Webflow outage and the team’s response
(3:30) - What is LLM SEO and why it matters now
(6:40) - How Webflow's new LLM.txt feature works
(9:10) - Why crawlability and token limits are crucial for LLMs
(12:45) - Structuring your site for better AI visibility
(15:10) - Long-form content and contextual clarity
(17:50) - Robots.txt vs LLM.txt files
(21:30) - Google indexing ChatGPT conversations and SEO hacks
(24:40) - AI content monetization and what YouTube’s doing next