Marketing Begins with “Y”

I am so excited to introduce my new social media series called Marketing Monday! Every Monday I will provide valuable content designed to help you become a marketing expert for your organization, small business, or personal life. Each week I will dive deep into the world of marketing, and provide practical tools that are sure to enhance your abilities in the world Marketing?

On Episode 1 I cover the four Y’s that you MUST take inventory of before beginning to market your business or personal brand. I developed these 4 “Y”s after experiencing multiple business professionals express their desire to obtain a goal, but have not strategic marketing plan to employ discipline and consistency to obtain them. These 4 “Y”s include the following:

1. Your Mission and Identity
2. Your Products and Services
3. Your Organizational Strategy
4. Your Target Demographics

Whether you are building a business, looking to grow in marketing, or simply wanting to build your personal brand these 4 Y’s are designed to get you off on the right foot. Don’ allow yourself to get caught in the grandeur of vision. Effective marketing begins when you’re able to understand your audience better than anyone else, and provide value at the highest level while making them aware of your mission in the process ?