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Ad Talk with GT Programmatic ConsultingEpisode from the podcastAd Talk with GT Programmatic Consulting
Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

Released Wednesday, 12th December 2018
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Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

Wednesday, 12th December 2018
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In this episode, we discuss:

- Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.- The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech- The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.

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Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.

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