Pete Ceredig-Evans is flipping the ecommerce funnel by turning try-before-you-buy into a high-converting growth engine. As the founder of Try With Mirra, he’s helping brands like Jurlique, Mister Zimi, Bondi Boost, and Silk Laundry lift AOV, reduce returns, and turn hesitation into confidence.

Built for Shopify and designed with feedback from over 200 brands, Mirra is changing how customers try, buy and build wardrobes online.

In this episode, we cover:

• How try-before-you-buy is lifting AOV by up to 48%
• What drives customers to spend more (and keep more)
• How brands are using trials to build entire outfits, not just test sizing
• Why Pete built every feature based on merchant requests
• How fashion and beauty brands are handling returns without killing margins

Connect with Pete Ceredig-Evans

Explore Try With Mirra

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush

Contact Add To Cart

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

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