When a client comes to you after spending $340K on ads with zero sales attributed, where do you even start? In this episode, Caleb and Matthew break down the exact steps they took to turn a restaurant POS account with plenty of spend but no results into a funnel that’s now producing a 28X LTV return. From fixing funnel gaps to improving lead quality and dialing in creative, this is a real-world case study of what’s working right now.

Caleb and Matthew walk through key lessons from this turnaround, such as why intent-driven funnels matter, how to structure testing for real insights, and why messaging needs to hit true pain points. They also share tips on creative strategy, LTV-first thinking, and why great marketing always starts with understanding human behavior. If you’re looking for practical ways to improve your paid funnel in 2025, this one’s packed with actionable takeaways.

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