Embedded finance is transforming how software platforms serve their customers, with payments integration emerging as a critical foundation for building comprehensive financial service offerings.

In this episode of Adyen Presents Embedded Finance, host Hemmo Bosscher explores successful strategies for selling embedded payments with Joel Van Arsdale, Managing Partner at Flagship Advisory Partners, and Vamshidhar Reddy, GM of Payments at Zenoti, a leading cloud platform for beauty and wellness businesses.

• [00:00] Intro
• [02:00] The Evolution and Growth of Embedded Finance
• [08:52] Strategic Commitment: Making Embedded Payments Core to Your Platform
• [12:13] Vertical SaaS vs Horizontal Solutions: Who Has the Right to Win?
• [18:21] Beyond Payments: Emerging Financial Products and Opportunities
• [32:12] Zenoti's Journey: Building an All-in-One Platform for Beauty & Wellness
• [43:00] Cash Flow Management: The Missing Piece in Small Business Solutions
• [47:13] Key Takeaways: Capturing the Embedded Finance Opportunity