In this fourth industrial revolution that we are all in -Artificial Intelligence, we would like to believe that AI alone is going to give us new insights that will get us closer to the customer.  The reality is customer's don't build trust with machines or systems. The truth is we must lead with human-led intelligence and knowledge gathered through strategic best practices that help us learn the customer's business. Augmenting those learnings with proven machine intelligence is what will help you navigate the path to becoming the trusted advisor.  What customer-focused programs and techniques are you considering in your organization?  Listen to my latest podcast to help jump-start your program.