Two people. Same income. Same education. Same lifestyle.Only one of them will buy from you.

This is the fatal flaw in marketing today: we're still defining audiences by who they appear to be instead of what they actually need.

In this episode, I break down:✅ Why demographic targeting is misleading✅ The rise of needs-based marketing✅ How to truly understand who your real audience is

Whether you're running a global brand or building a personal one, this shift could change everything.

See you back here next week,— Amanda

💬 Share in the comments: Have you ever realized your “ideal customer” wasn’t the one buying?📩 Get deeper dives weekly: https://amandasplaybook.substack.com/🔔 Subscribe for new episodes every Wednesday

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