In this episode of the podcast I'm sharing with you the #1 strategy used by businesses to increase customer engagement and sales.

SUMMARY

• The two reasons that will make people buy or walk away - your claim and the level of perceived risk the client has
• Your risk reversal should make the client say 'worst case I can fall back on the guarantee and be no worse off than I am now'
• The stronger the risk reversal - the easier the sale will be!
• Your risk reversal should easily move your client from 'inaction' to 'action'. 

WHAT NEXT

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