Welcome back to another episode of the Attract and Stand Out podcast! I'm your host, Darlene Hawley, and today I have an inspiring conversation with Philippa Games, a digital marketing strategy and analytics expert with over 25 years of experience. We dive into the importance of effective communication and the critical role of analytics in making informed business decisions.Philippa shares her journey, insights into website optimization, and practical tips for utilizing data to drive business success. Don’t miss this episode if you're looking to enhance your business strategies with the power of analytics! Visit darleneholley.com/work to learn more about working together.00:44 Meet Philippa Games: Digital Marketing Expert01:32 The Importance of Websites in Business02:17 Philippa's Journey in Analytics03:51 Understanding the Power of Data05:07 Effective Use of KPIs09:13 Social Media vs. Website Traffic11:55 Building Authentic Connections Online18:43 The Evolution of Virtual Business20:10 Expanding Client Base Beyond Local Boundaries20:27 Upcoming Projects and Book Announcement21:01 The Importance of Analytics for Business Owners22:05 Non-Techie Approach to Analytics24:51 Diverse Client Experiences and Industry Insights26:39 Rapid Fire Questions and Personal Insights31:23 Final Thoughts and How to Connect35:16 Podcast Conclusion and FarewellPhilippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.Owners and decision makers hire Philippa to find new insights in their web analytics that will grow their business and cut wasted spending, because many are missing those “hidden gems”. She has helped clients in N. America, Europe and the Middle East to translate the numbers into transformational ideas that move the business forward, reveal opportunities for new markets, products and services, and maximize return on investment. Philippa is the author of “42 Rules for a Website That Wins”, endorsed by Guy Kawasaki, and has taught at three international business schools. A past 20+ year member of the National Speakers Association, and now a frequent podcast guest, she has a new book to be published in 2025.Free ebook with 5 real-life stories of actual transformational changes to the business or website based on analytics insightshttps://www.websitesthatwin.com/ebookhttps://www.linkedin.com/in/philippagamse-----Hi I'm Darlene Hawley, and I help entrepreneurs and executive leaders find their voice and mastering communication in high-stakes conversations and presentations, whether in the boardroom, on a sales call, or around the dinner table.Grab my 10 Do's and Don't for Effective Daring Conversations: https://mailchi.mp/297e8105e904/communicationguideGrab my 6 Steps To Attract & Stand Out digital guide, a free roadmap to create a successful business with less hustle and more ease: https://bit.ly/attractandstandoutonlineGrab a Chai and let's Connect:https://darlenehawley.comhttps://linkedin.com/in/darlenehawley