Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Released Saturday, 19th July 2025
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Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Saturday, 19th July 2025
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What does it take to lead a 60-brand media company through seismic change? In this MACMA podcast episode, Scott Jamieson, CEO of Annex Business Media, joins us for a candid conversation on the future of publishing and the evolving business models reshaping the B2B landscape.

We explore:

  • How U.S.–Canada trade friction is impacting media
  • Strategies for audience development and omni-channel growth
  • How to thrive in a fractured attention economy

Whether you're in publishing, marketing, or media strategy, this episode is packed with forward-looking insights and real-world leadership lessons.

🎧 Available on demand now.

#publishing #media #B2B #MACMA #audiencedevelopment #ScottJamieson #marketingstrategy #trends

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