This episode of Austin Tech Connect dives into one of the city’s most impactful youth programs: Camp Enterprise, a Rotary Club of Austin initiative that has been shaping young entrepreneurs for more than four decades. Hosted each February, Camp Enterprise brings together high school juniors from across Central Texas for an immersive, three-day experience focused on building real-world business skills.

Our guests, Rick Rowell and Gaines Bagby, share how the program works and why it continues to have such a lasting influence. Students are placed into teams, assigned key leadership roles like CEO, CMO, or CFO, and given the challenge of creating a physical product-based business from scratch. Over the weekend, they develop business plans, refine their ideas, and present them in a high-energy, “Shark Tank”-style pitch competition. Along the way, they discover hidden strengths... whether it’s a knack for numbers, a talent for marketing, or the confidence to lead a team.

Rick and Gaines talk about the importance of exposing students to entrepreneurship early, especially those who might not have access to such opportunities through their schools or communities. While many participants come from schools with established business programs, the Rotary team works hard to reach a diverse mix of students, including those from underrepresented areas. They share stories of parents beaming with pride as their children discover new passions, and of students who leave the weekend seeing an entirely new path for their future.

We also explore the broader mission of Rotary in Austin... how service above self, community engagement, and leadership development are woven into programs like Camp Enterprise. This episode is an invitation to the tech community to get involved, help spread the word, and ensure that every young person with an entrepreneurial spark has a chance to see what’s possible.