Inside the Mind of a Senior Editor at Penguin Random House by AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors | Podchaser

Episode from the podcastAuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

Inside the Mind of a Senior Editor at Penguin Random House

Released Friday, 14th November 2014

Good episode? Give it some love!

Inside the Mind of a Senior Editor at Penguin Random House

Inside the Mind of a Senior Editor at Penguin Random House

Friday, 14th November 2014

Good episode? Give it some love!

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AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with an MBA and treat their books like a business. AuthorMBA is precisely that, business school for authors.

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