Do you know one of the biggest reasons that enterprise-level change programs fail to achieve their intended goal or provide any return? The answer is a lack of effective change management. In this episode, Goby's CRO, Helee Lev, and CEO, Ryan Nelson, dig deeper into this idea. They explore the reasons that change management is so important in business, review cases where change management is done effectively from all levels of an organization, and provide insights, tips, and best practices for managers, executives, and stakeholders to help ensure smooth transitions and seamless adoption of new ideas, processes, and technology.