Episode from the podcastB2B Digital Marketing Hub, hosted by Aia Laser

Google AI SGE: A New Era in Digital Marketing – Ep 32

Released Sunday, 30th March 2025

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Google AI SGE: A New Era in Digital Marketing – Ep 32

Sunday, 30th March 2025

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Join us on this his B2B Digital Marketing Hub episode, examine Google’s Generative Search Experience (SGE) and its impact on market research, SEO marketing, and advertising. Discover why this shift from traditional keyword-based search is so vital for capturing today’s consumers, whose expectations for personalized experiences are constantly growing.

We break down the major advantages of deploying SGE, including faster content creation, improved SEO, and streamlined audience targeting. Listen in as we discuss best practices for integrating these AI-driven insights into your overall marketing funnel, ensuring better brand visibility and engagement.

We’ll also spotlight potential pitfalls, from ethical questions to data privacy concerns, to ensure you adopt AI marketing solutions responsibly. Learn how to build trust while capitalizing on advanced AI functionality for better ROI and customer satisfaction. Tune in and discover how to transform your marketing approach with Google’s next-generation technology.

Chapters:

(00:00) B2B Digital Marketing Hub Podcast

(00:44) How Google’s SGE Redefines Marketing

(01:20) Embracing Innovation in Marketing

(01:48) Understanding Generative AI

(02:10) Implications of Generative AI

(02:31) Evolution of Search: The Emergence of SGE

(02:53) Differentiating SGE

(03:10) Leveraging SGE for Market Research

(03:31) Enhancing Audience Understanding

(03:51) Optimizing Content Creation with SGE

(04:11) Fostering Creativity

(04:29) Enhancing SEO with SGE

(04:51) Personalization and Targeting

(05:27) Real-Time Adaptation

(05:46) Driving Efficiency in Advertising

(06:04) Precision Targeting

(06:21) Overcoming Challenges and Limitations

(06:38) Ethical Imperatives

(06:52) Q&A: How SGE Differs from Traditional Algorithms

(07:28) Q&A: Content Creation and Optimization

(08:06) Q&A: Advertising Efficiency and ROI

(08:41) Q&A: Key Challenges for Businesses

(09:12) Conclusion on Google’s SGE

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From The Podcast

Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is hosted by Aia Laser- a seasoned tech advisor with a strong track record and an innovative, strategic approach, designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands.In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven methodologies that will help you elevate your customer experience, leverage precise B2B targeting, and achieve your marketing goals.Whether you're a seasoned professional or a newcomer to the B2B digital marketing world, our podcast is designed to take your knowledge to the next level. So, tune in, subscribe, and join us on this journey to become a B2B digital marketing master; visit our website at https://www.b2bdigitalmarketinghub.com/.Our podcast is not just about learning; it's about applying what you've learned. We offer custom workshops that are carefully crafted to help you become a master in your desired field of B2B digital marketing. Whether you're interested in enhancing your SEO skills, developing engaging B2B content, or executing innovative audience-centric digital marketing campaigns, we've got you covered.We believe in interactive, hands-on learning. Our episodes provide access to world-class marketing training from some of the top experts in the industry. We guide you in building a professional digital strategy, defining measurable goals and tangible KPIs, and recognizing common pitfalls to avoid.For more information, visit our website at https://www.b2bdigitalmarketinghub.com/ or contact us on LinkedIn https://www.linkedin.com/company/b2b-digital-marketing-hub/

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