Brand and graphic designer Andrea Kuo is best known for branding local retail designer labels like Beyond the Vines, Our Second Nature, and O+ Eyewear. Most recently, she’s opened her own design and branding studio — “The Candidate”. We chat about what it means to design a brand that resonates with people.

Head to the Baseline Grid Instagram page to follow the podcast with visual references of the projects mentioned in the episode.

Instagram: @baselinegrid.podcast
Music: Water Temple by Cosmicosmo
Production and Narration: Michael Hu