Small businesses thrive when they focus on what they do best, and today's guest believes marketing should never get in their way.

Frank Vella, CEO of Constant Contact, understands firsthand the complexities small business owners face every day. Having started his journey by helping a friend run marketing campaigns through Constant Contact, he now leads the company with a deep appreciation for the challenges entrepreneurs navigate.

In this episode, Frank shares why staying obsessively close to your customers is crucial, how technology can simplify marketing complexity, and why Constant Contact remains passionately committed to small businesses. If you've ever felt overwhelmed by marketing, Frank’s insights will show you how to leverage tools and relationships to create lasting success.

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Additional Resources:

• Campaign Builder: Automatically generate a marketing campaign based on your goals
• Getting started with Constant Contact

Meet Today’s Guest: Frank Vella of Constant Contact

👤 What he does: Frank Vella is the CEO of Constant Contact. With a rich background from companies like Microsoft, Xerox, and General Electric, Frank now leads Constant Contact, ensuring the company remains a dedicated partner in the growth and success of small businesses.

💡 Key quote: "Small businesses are going to be successful when they focus on what they do best. And our job is to make sure that we take as little time away from what they do best."

👋 Where to find him: LinkedIn

👋 Where to find Constant Contact: Website | LinkedIn | Facebook | Instagram | YouTube