We often take our own stories for granted, forgetting they hold the potential to teach, inspire, and connect with people. But how do we share them effectively?

In this episode, Host Visha Kudhail, sat down with Aneesh Lal, the Founder of the Wishly Group—fondly known as the "Jerry Maguire of LinkedIn." Aneesh is on a mission to help people amplify their stories on business platforms like LinkedIn, creating meaningful connections at scale.

Listen in as Aneesh shares his journey of leaving the corporate grind to start his own agency, carving a niche in the market by empowering B2B Creators and Subject Matter Experts to elevate their voices.

LinkedIn has fast become a powerful tool for personal brand building, sales and marketing. Yet, for all its power the platform is quite a cluttered space where cutting through is difficult. Lal has been able to utilise LinkedIn and embrace it as an opportunity. 

This conversation is packed with actionable insights about:

• Building your personal brand.
• Owning your narrative 
• Networking digitally across the globe.
• Staying consistent and courageous in building your own business 

If you’re looking for motivation to kickstart the year and take charge of your story, this is a must-listen episode.

Learn more about Aneesh Lal

Aneesh Lal is a business executive, industry expert and founder of The Wishly Group, an independent agency specializing in the B2B Creator economy.

Having spent nearly two decades accelerating revenue growth and closing over $50MM in high-ticket B2B sales at companies like Pinterest, Flipp, The Coca-Cola Company, and The Weather Network, Lal’s creator-first mindset and sales-savvy background have industry leaders lauding him as the “Jerry Maguire” of today’s rapidly growing B2B space. 

A business-savvy entrepreneur, Lal and his team booked over $1M in revenue for his diverse roster of talented Creators in the first year, harnessing the superpower of content marketing at the intersection of the rising B2B Creator on LinkedIn.

Focused on helping Creators build their brands and scale their business, Lal and his team represent the biggest names in B2B, from John Barrows to Brianna Doe and Morgan Ingram; offering a unique, white-glove service spanning portfolio management, brand sponsorships and partnership deals as well as operational support.

Lal’s expertise on LinkedIn runs deep. As the former Head of Community at RevGenius, a LinkedIn community of revenue generating sales, marketing, customer success, and revops professionals, Lal helped launch and accelerate membership in its early days, bolstering RevGenius as the platform for revenue professionals to connect, collaborate and create the future of B2B. Lal also regularly contributes to articles and educational sales trainings and webinars, including “Mastering the Art of Closing $50 Million in B2B Sale” on YouTube.

Aneesh also launched “Show Me The Money,” a weekly conversation with AudiencePlus’s Todd Clouser, breaking down creator contracts and B2B influencer marketing.Lal’s reputation, results and rise to success have earned him seats at some of the biggest industry conferences and conference rooms from Inbound to LinkedIn and HubSpot.

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