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In this episode, host Gramajo sits down with Chris—better known as Cap—from the Namespace team to dive deep into the fascinating world of on-chain identity, Ethereum Name Service (ENS), and the evolving landscape of digital branding in Web3. Cap shares his personal journey from early days of mining Bitcoin in college, through navigating the whirlwind of ICOs, to leading Namespace, a company focused on making on-chain names accessible and practical for brands and communities. The conversation explores why ENS domains are much more than just wallet addresses—they're a powerful tool for building community, enhancing brand reach, and streamlining onboarding for the next wave of Web3 users. Plus, Cap offers insights into the challenges and major opportunities facing the ENS ecosystem, dishes on unexpected use cases, and shares where ENS is headed next. Whether you’re a seasoned crypto enthusiast or just ENS-curious, this is an episode packed with stories, strategy, and visionary thinking about the future of digital identity.

00:00 Disillusioned by Early Crypto Mining

09:23 Translating Tech for Legal Teams

13:29 User-Friendly, Technical ENS DAO

17:26 "Tokenizing Domains with FluidKey"

23:21 "Power of People Over Names"

29:32 "Advocacy via Social Media Impressions"

34:33 Crypto Usernames Replace Wallet Addresses

42:03 ENS DAO Address Resolution Issue

46:49 Advocating ENS: Standardizing Wallet Usernames

50:34 "ENS Expands with Strategic Hires"

54:44 Crypto Address Management Challenges

01:03:44 Protocol Proposal for Domain Tokenization

01:05:53 Tokenizing Top-Level Domains Proposal

01:13:34 Quitting Sugar Ends Coffee Craving

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