In this episode, I talk of a business experience I had when our company tried to break into the software market in France. And I talk about how we did so by showing solutions to problems that people faced.

All the while, our competitors simply ooh'd and ahh'd over French culture. 

And I think that experience has a message for us today.

A reading and commentary on this article: 

• Chasing Lovers
• by Sam Williamson.

And very special thanks to Keith Medley for his FANTASTIC 27 string guitar background song, Ancestors. You can find more of Keith's music at: http://www.keithmedleymusic.com/

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