We’re joined by Scott Larson, the new President and CEO of Visit Central Oregon, to talk about the future of tourism and community in our region. With more than a decade of experience promoting mountain towns and rural destinations across the West, Scott brings a passion for using tourism as a force for economic growth and connection. He shares his journey from childhood vacations in Sunriver and skiing Mt. Bachelor to leading visitor associations across the country—and now, returning to Bend to help shape Central Oregon’s next chapter.