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Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap.

I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%.

💡 The 3 Leverage Questions:

• Is your product or service fulfilled by a team or technology—not just you?
• If you got 10x the customers next month, could you handle it with your current systems?
• Do you have a documented, repeatable process for new client acquisition?

📈 The 5 Scaling Essentials:

• Leverage: The core principle of scaling—using people, technology, and systems to multiply output.
• Who, Not How: Stop asking how you can do it; start asking who can do it for you.
• Smart Hiring: Hire with a clear process for acquiring new customers so growth follows, not just payroll costs.
• Invest in Automation: Use tools like HubSpot to replace manual, repetitive tasks.
• Create Evergreen Content: Make media that remains relevant and valuable for years, not just today.

⏱️ Chapters:

• 00:00 The 9% Statistic That Should Wake You Up
• 01:20 My Early Days of Building a “Job”
• 03:05 The 3 Questions That Reveal Your Leverage
• 05:00 Why Leverage Is Always the Scaling Answer
• 06:05 Thinking “Who” Instead of “How”
• 07:00 Hiring Without Killing Profit
• 08:00 Automation & Content as Leverage
• 09:15 Joining the 9% Who Break $1M

📌 Takeaway: If you want to scale, focus relentlessly on leverage. Build systems, empower others, automate what you can, and create content that works for you long after it’s published.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#businessgrowth #scaling #entrepreneurship #leverage #betterhumanbusiness