Marcus Collins

Cultural Strategist & Keynote Speaker

Currently a professor at the Ross School of Business, University of Michigan, where he focuses on cultural contagion and meaning-making, Marcus has won awards for his advertising and launched notable campaigns like "Cliff Paul" for State Farm, the Made in America Music Festival for Budweiser, and "Hello Brooklyn" for the Brooklyn Nets.

Before jumping into the world of advertising, Marcus worked in music and tech as a startup co-founder (Muse Recordings), and then led iTunes + Nike sport music initiatives at Apple, before running digital strategy for Queen Bey herself, Beyoncé.

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