Learn how to stop wasting money per lead on bad CTAs

If you're spending thousands of dollars per lead and wondering why your landing pages aren't converting, this episode is for you. The marketing world is obsessed with fancy ads and perfect audiences, but here's what I know - most of the time, your biggest opportunity is sitting right there on your landing page. In this episode, I sat down with Sahil Patel to uncover the shocking truth about why common call-to-action buttons like "Request a Demo" are killing your conversions, and reveal the simple changes that can double your results. We talked about how B2B sales is heading for a massive disruption, just like how Tesla and Carvana completely changed car buying forever.

Sahil Patel runs a company called Spiralize and this guy has the proof to back up everything he says. He's tested over 1,500 different websites with millions of visitors, so when he tells you what works and what doesn't, you should pay attention. What I love about Sahil is he doesn't just talk about fancy theories - he breaks down website stuff into simple tips that you can use right now. He shares helpful advice on LinkedIn four times a week, and his superpower is showing businesses exactly why their websites aren't making money and how to fix them today.

KEY TAKEAWAYS:

• "Request a Demo" is the worst-performing call-to-action button because it sounds passive and reminds people they have to talk to a salesperson.
• "Get Started" and "Get a Demo" are the highest-converting CTAs because they're action-focused and don't feel like you're asking for something.
• Your landing page headline must match your ad copy exactly - if your ad says "cat food" but your page shows "dog food," people will leave immediately.
• Younger generations (Gen Z and Millennials) hate phone calls so much that B2B sales will shift toward self-service buying, just like Tesla and Carvana did for cars.
• You need at least 100 form submissions on each version of your test before you can trust the results and make changes.
• Shorter, more skimmable landing pages work better than long ones because people spend less than two minutes reading your page.
• AI can help you write faster first drafts of copy, but humans still need to refine it and create emotional hooks that connect with buyers.
• Having a therapist before you need one is critical for business leaders because running a company means living through constant ups and downs.

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