Episode Overview

In this episode, Karina & Maria explore the fascinating world of behavioral nudging - the subtle art of designing our environment to make better choices easier. We dive deep into the science behind how our brains make decisions and discover practical ways to work with our psychology instead of against it.

Karina and Maria unpack what nudging is, share how they use it in their own routines, and introduce you to one of their favorite role models: Anne-Laure Le Cunff — founder of Ness Labs, Oxford-trained neuroscientist, and queen of the tiny experiment.

Whether you need to drink more water, finish that creative project, or stop checking email 37 times a day — this episode is your invitation to start small and think smart.

Key Highlights:

• What is a nudge? (Thaler & Sunstein’s core principles)
• The incredible story of Anne-Laure Le Cunff, who left Google to build Ness Labs
• Understanding System 1 vs System 2 thinking (Daniel Kahneman's dual-process theory)
• 8 practical nudging techniques you can implement immediately
• The famous Amsterdam Airport fly experiment and why it worked
• How to design your life for alignment, not just productivity
• Everyday nudges you’re already using — and how to improve them

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