Gerald joins us to talk about the history of the Pharmaceutical industry in the Unite States.  His new book is told from the perspective of the infamous Sackler family, who were almost single-handedly responsible for the Opioid crisis.  Over many decades, the family was instrumental in pioneering new marketing tactics which pushed ethical and business limits.  However, they were far from the exception in an industry which has lost its focus on innovation and embraced the temptations of ultimate greed.  As the COVID 19 pandemic sweeps the world it is critical to understand the historical commercial forces which shaped the US Pharma industry and have left us in such a vulnerable position today.