If you’ve ever wondered how to turn a personal problem into a product that changes lives, this conversation with Kelly Newton, co-founder of NIXI Body, will leave you feeling inspired and ready to take action.

NIXI Body create washable, absorbent and very discreet knickers for periods and little bladder leaks. Designed to be discreet and comfortable, keeping women moving through menstruation, motherhood and menopause.

Kelly shares the incredibly honest and often funny story of how she went from being a foster mum with no business background to running a fast-growing brand selling discreet, washable knickers for periods and light bladder leaks. Along the way, she’s navigated product development, niching down, retail partnerships (including a store on Regent Street!), and building a loyal community of customers who shout about her products.

In this episode, you’ll discover:

• How Kelly spotted a gap in the market and created a product she wished had existed for her.
• The brave decision to niche down into the sports market — and how it led to game-changing opportunities.
• Why community, storytelling, and being relatable can be your biggest marketing superpowers.
• Handling negative feedback without losing confidence (and even turning one-star reviews into five-stars).
• The power of partnerships — how meeting her co-founder transformed the business.
• Tips for getting into retailers, selling across multiple channels, and keeping control of your brand message.
• Why it’s vital to know your long-term goal for your business — whether that’s selling, scaling, or pivoting.

Whether you’re just starting out, growing your product range, or trying to find your niche, Kelly’s mix of humour, resilience, and practical tips will give you the confidence to go for it — and keep going when it gets tough.

USEFUL RESOURCES

NIXI Body Website https://www.nixibody.com/

NIXI Body Instagram https://www.instagram.com/nixibody

NIXI Body TikTok https://www.tiktok.com/nixibody

Kelly Newton LinkedIn https://www.LinkedIn.com/kellynewton007/

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