Marketing is a science, and one that has been studied for a very long time.  We know, for example, which words have the most impact on a potential customer.  When we incorporate those words into our email, the result is a higher conversion rate, and more profit. This week, we’re going to begin looking at the results of a Yale University study on the twelve most persuasive words in the English language.  Incorporate them into your business, and you could enjoy even greater success.