241. ChatGPT: Friend or Foe? - with Amber Smith

241. ChatGPT: Friend or Foe? - with Amber Smith

Released Wednesday, 6th August 2025
Good episode? Give it some love!
241. ChatGPT: Friend or Foe? - with Amber Smith

241. ChatGPT: Friend or Foe? - with Amber Smith

241. ChatGPT: Friend or Foe? - with Amber Smith

241. ChatGPT: Friend or Foe? - with Amber Smith

Wednesday, 6th August 2025
Good episode? Give it some love!
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AI is taking all the copywriting jobs!”


Sound familiar?


Before you spiral, hit play on this week’s episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down exactly why that narrative is wrong.


Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She’s been deep in the AI space from day one—and she’s sharing why copywriters aren’t being replace…they’re being required.

In this episode, Amber shares:

  • How AI really works—and why it needs human copywriters

  • Smart, ethical ways to use AI to elevate your client work

  • How she’s getting paid to help clients integrate AI into their workflows (including writing creative briefs!)

Whether you’re skeptical, curious, or already experimenting with AI, this episode is your no-fluff guide to navigating AI as a modern copywriter.

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