Releasing a new product or feature is great, but how do you get customers to start using it? How do you leverage it to bring in new customers while also getting your existing customers on board? Kelly Oechslin, product marketing manager for flooring dealer software company RollMaster, joins us in The Queue to discuss. Listeners will walk away understanding how to take a new product or feature to market, how to how to build partnerships with customers instead of just transactions, and what it ultimately takes to help customers succeed.