In this episode of the builders podcast with John Busby, you’ll meet Emily Whittaker — Chief Marketing Officer and EVP of North America at Vistaprint. Emily shares what she’s learned in 15 years at the company, including how to foster innovation inside a now 25-year-old brand, the mindset behind today’s small business owners, and why she believes we’re all at “Day Zero” when it comes to AI.
In this episode, you’ll learn:

• Why 81% of small business owners say they’re happier working for themselves

• What small businesses are doing with AI — and where they still want a human touch

• How Vistaprint stays innovative by “making big feel small”

• Why “acting like an owner” is more than a motto — it’s a leadership unlock

• How to scale personalized marketing when time is tight and trust is everything

• Why your business card isn’t the first step anymore — and what is

• What it takes to go from imposter syndrome to leading the largest region at a global company

Thanks for listening — and if you loved this episode, send it to someone who’s building their own thing and needs a nudge to dream bigger. 🚀


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