As the branded content market has surpassed 20 Billion USD, and Art Basel attendees peaked at 80,000 visitors last year, more and more activations are taking over Art Basel Miami every season. For this episode, we’re joined live by New York City based visual artist and creative director Alex Alpert to share how this international art week has helped shape his career, why he prefers creating with brands, and his unique journey to becoming an artist.

Working as a street artist while studying music in school - Alex went on to build a career at Universal Music Group (UMG). Here, he excelled in brand partnerships, marketing and artist relations.

While at UMG, he expanded his practice as a visual artist. He began by making pieces for the musicians he worked with, and created live art during concerts and events. After a few years, he was painting murals around the country, drawing live at huge events, and collaborating with major brands, like Nike, American Express, and Formula 1, and celebrities like Doja Cat and The Weeknd. 

In partnership with Baileys Irish Cream and recorded live and produced during NRVLD’s Art of Wellness events during Art Basel Miami, this episode explores an important conversation on collaborations between the art world, commerce and brands, and best ways to blend with authenticity to keep powering society and the world. 

Connect with Alex Alpert on Instagram and online here. 

Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedIn

Music by: Yugy