🚀 Lessons from a Year of Growth: Building a Firm in the Wild

📢 What happens when you build a firm from the ground up—live, in public? In this episode, we reflect on a full year of rapid growth, team expansion, and the challenges of scaling. We cover:

✔️ How we grew 116% YoY while maintaining team balance

✔️ Lessons from hiring, leadership, and culture-building

✔️ Launching a data intelligence practice & what we’ve learned

✔️ Why firm owners must focus on long-term vision over short-term gains

⏱️ Chapters

00:00 - Introduction: Reflecting on a Year of Growth

00:48 - Building in Public: Why We Share Our Journey

02:10 - Why We’re Relaunching This Podcast & What’s Changed

02:56 - Expanding Our Team: Hiring in Argentina & Growing the Firm

04:42 - 116% YoY Growth: Managing Scale Without Burnout

06:31 - How We Built a Strong Firm Culture (Without Forcing It)

08:03 - 56,000 Slack Messages: How We Built Our Culture

11:04 - Balancing Work, Growth & Personal Priorities as Owners

14:37 - How We Protect Team Well-Being While Scaling

19:00 - Launching a Data Intelligence Practice: What We’ve Learned

23:08 - How Data & Accounting Services Are Converging

25:23 - Building Internal Systems & Automation for Scaling

29:42 - Private Equity, Firm Mergers & The Future of Accounting

32:26 - Why People-First Firms Will Outperform M&A Profit-Driven Firms

34:08 - Website Relaunch: Why We Moved to TheFullSend.com

37:54 - Hiring Plans & What’s Next for 2024

40:08 - Final Thoughts: Why The Journey is the Real Reward

✅ Key Takeaways:

✔️ Intentional hiring & leadership structure help firms scale without breaking.

✔️ Firm culture happens naturally—when you focus on people, not just policies.

✔️ Expanding into new services (like data intelligence) requires education & strategy.

✔️ Automation & internal systems are key to sustainable growth.

✔️ Long-term success is about balance—between profitability, purpose, and people.

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Full Send | Accounting & Data