Do you know how to grow relationships with customers in an increasingly digital world? On this episode of Built On Strategy, we are joined by Ben Maxim, Assistant Vice President of Digital Strategy and Innovation at Michigan State University (MSU) Federal Credit Union. We discuss the evolving world of customer expectations when dealing with digital service and planning in relation to their finances. Ben was instrumental in creating The Lab, which is the MSU Credit Union’s center for innovation that brings agility, collaboration, drive, and innovation together to turn ideas into advanced financial technologies. America is experiencing a technological renaissance in artificial intelligence and augmented reality, providing new opportunities for institutions to personalize strategies and expand financial planning services for customers. These breakthroughs along with the implementation of nationwide 5G networks have created a market that depends on increasing digital engagement, and Ben is one of the experts invested in the practical application of these technologies in his industry.

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