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Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

Released Monday, 10th August 2020
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Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

Monday, 10th August 2020
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In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:

  • How Chris made his way into the world of marketing— and why he started Refine Labs.
  • Why marketers get stuck running a playbook like it's 2011.
  • Why measuring attribution & influence can be dangerous.

And much, much more...

Enjoy!

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Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.

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