How do you know if you company has a bad name? When your accountant tells you you’re not making enough money.

Louise Karch (a.k.a. The Name Whisperer) joins me to give a Masterclass on naming.

We cover:

The two most important questions you need to ask when testing a new name

How the sounds we hear influence our emotions

How to take advantage of our brains wiring to stand out in a crowd

And so much more!

Her award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session.

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