In this episode of the BuzzStream Podcast, host Vince Nero dives deep into the future of search with Oliver Sissons, Search Director at Reboot Online.

We’re unpacking how AI is reshaping search visibility — from AI Overviews to Generative Engine Optimization (GEO) — and what that means for your PR, SEO, and brand strategy.

🔍 In this episode, we cover:

- What is GEO (Generative Engine Optimization) and how it differs from traditional SEO

- How PR and brand mentions influence LLMs like ChatGPT, Claude, and Gemini

- What leaks and AI system prompts reveal about how AI decides who to cite

- Why context wrapping is the next big thing in digital PR

- How social posts (even LinkedIn!) are now feeding into AI answers

- Reboot’s wild experiments: convincing AI of a fake football team and testing AI-generated PR campaigns🔥

Whether you're an SEO, PR pro, or content marketer — this is your crash course in how to future-proof your visibility strategy in the age of AI.

⏰ Timestamps:

00:00 - Intro

00:50 - Defining AI Terminology

03:11 - Insights on AI Leaks and Their Implications

09:20 - The Role of PR in AI Visibility

19:35 - Challenges and Strategies for Small Businesses

21:17 - Reboot's AI Experiments and Findings

25:47 - The Impact of Social Media on AI Results

28:45 - Concluding Thoughts and Future Directions

💻 Check out the full post: https://www.buzzstream.com/blog/geo-changing-pr-podcast/

🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠

⁠ ✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠