In this episode, we hear from Drs. Robert Friedman and Kate Tindall of Austin Palliative Care in Texas about their journey in establishing a home-based palliative care program. They discuss the challenges of designing their program, and how they used years of strategic research to identify their patient population, understand the unique needs in their city, and ultimately drive referrals. They share insights on balancing growth with delivering high-quality care, and how palliative care can be a model for value-based care – with the potential to improve quality of care and reduce costs.