Carl shares the roller-coaster journey of running a wine shop, three months in. He discusses initial goals, unexpected challenges like low shop awareness and slow foot traffic, and the surprises of wine versus cocktail sales. 

Discover his strategic changes, from increasing social media engagement to launching specials and promoting loyalty programs. Explore how Carl aims for steady growth and raising wine education as the holiday season approaches. Reflecting on successes and lessons learned, Carl remains optimistic about overcoming hurdles and reaching his ultimate goal of $30,000 monthly revenue.