Ever wondered how the digital marketing landscape is transforming with the rise of AI? Or how video content is reshaping client engagement? In episode 154 of Carlsbad: People, Purpose, and Impact, I sit down with Gwen Beren, the brilliant mind behind Illuminus Marketing. This episode is a treasure trove of insights as Gwen shares her fascinating journey from corporate burnout to entrepreneurial success.

Gwen, a Rancho Penasquitos native, takes us through her educational journey at the Savannah College of Art and Design and her early career in web design and SEO. She reveals how her experiences at United Webworks and Internet Matrix paved the way for the creation of Illuminus Marketing in 2013.

We dive deep into the evolving world of SEO, exploring how AI tools like Perplexity are revolutionizing user search behaviors. Gwen’s passion for video marketing shines through as she discusses its power in building trust and engagement. Plus, she shares an impressive case study where her agency achieved a whopping 927% ROI for a client!

Join us as Gwen also highlights the importance of curiosity and creative problem-solving in crafting tailored marketing strategies.

Gwen Beren Bio
Gwen Beren is CEO & Founder of Illuminous Marketing, Inc, a digital marketing firm in Carlsbad, CA focused on helping purpose-driven businesses shine online with data-backed and results-driven marketing strategies.  Gwen founded the company in 2012 with a strong focus on SEO which continues to be a core offering of the agency. She is a knowledgeable and engaging speaker and has spoken at Surge 2020, several Hera Hub locations & many other marketing events around Southern California. Gwen holds a certification in AI for Business Applications from MIT and has been Google Analytics and Adwords certified.

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Sponsor: This show is sponsored and produced by DifMix Productions. To learn more about starting your own podcast, visit www.DifMix.com/podcasting