Executives and senior leaders play an essential role in times of change. An organization looks to its leaders to be visible sponsors of change and to demonstrate why change is necessary. Senior leaders provide the authority and credibility necessary for successful change. Listen to this episode to review my infographic on Executive Sponsorship, including Prosci's ABCs of Sponsorship, Tips for Building a Coalition, and 5 Common Sponsor Pitfalls to Avoid. www.GETSMARTERConsultants.com