\When we think of well known, global market leaders, we tend to assume they started up during ideal economic times. Somehow there is this aura of good timing, some special magic formula, or secret sauce.

But some of the best known companies, like General Electric, Walt Disney, Netflix and Airbnb either launched, or were start ups, during some of the most difficult economic times imaginable.

Overcoming adversity requires leaders with the ability to execute on that vision. There are five characteristics that distinguish those ultimately successful companies from all the rest. Which is something all companies need right now as we're hobbling out of this pandemic.