The Buzz 1: “Recruiting great marketers should be your number one priority.” (Kipp Bodnar, HubSpot CMO)

The Buzz 2: “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” (Beth Comstock, former GE CMO & Vice Chair)

The Buzz 3: “Just because you are the loudest, doesn't make you right.” (Brian Halligan, HubSpot CEO & Co-Founder)

The Buzz 4: “The best marketing doesn't feel like marketing.” (Tom Fishburne, Marketoonist Founder & CEO)

Even before the Covid-19 pandemic, technology was accelerating society’s rate of change, especially impacting the skills needed in the workforce. And Marketing has not been spared.

“The rapid rise of digitization and remote work has placed new demands on employees who, in many instances, now require different skills to support significant changes to how work gets done and to the business priorities their companies are setting.” (www.mckinsey.com)

Today's marketers need to equip themselves to meet the challenges ahead in the next decade. What skills are imperative today? Will those same skills be relevant and needed in 2030?

We’ll ask Kirsten Boileau, Anna Millman, Jeremy Kestler, and Emily L. Phelps for their take on Winter is Coming: Arming Marketers with Skills for Today and The Decade Ahead.