As technology evolves, events remain one of the most effective ways to connect people and drive business results. 

In this episode, Hayley Kaplan discusses how event-led growth (ELG) helps marketers transform their events from occasional marketing activities into powerful revenue drivers. She shares Splash’s proven framework for creating an ELG strategy, plus five practical tips to help you stand out as a leader in event marketing. 

Mastering ELG will position you as a key player in your organization, help you stay agile,  and set your career up for long-term success.

Tune in to learn:

• Ways to integrate events across the entire marketing funnel
• The difference between good and great event marketers
• How to prove ROI and show event impact

Episode outline:

(00:00) Meet Haley Kaplan and Zach Napolitano

(01:34) Rethinking events as full-funnel revenue drivers

(05:17) How to diagnose gaps in your pipeline

(07:42) Matching the right event to the right goal

(12:45) Getting sales buy-in with one strategic event

(16:33) Mastering event-led growth for your career

(18:25) What to expect from Splash’s ELG certification course

(30:21) Top 5 career tips for event marketers

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Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiJMF 

Learn more about Splash: https://www.splashthat.com

Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com 

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