In Episode 4 of the Fetch Your Online Goals Podcast, Cian speaks with the Founder of Clarity Video, Gillan Williams. Gillan has decades of the award-winning film, publishing, marketing and brand management experience. 

We discuss upcoming trends, why video is becoming increasingly important for businesses, and an emphasis on video marketing.

Cian and Gillan discuss the following:

• 02:30 - Creating short-form video content
• 04:30 - The success of the Diary of a CEO 
• 10:50 - Automatic of YouTube Channels
• 13:00 - What makes a great video for a business
• 18:25 - Batch creating content 
• 22:44 - Process of storytelling
• 27:30 - Planning your content
• 42:10 - Structuring videos
• 43:00 - Creating a knowledge gap
• 47:22 - Format for long-form content
• 49:50 - Creating short-form content from a long-form video 
• 53:35 - Equipment for creating video  

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Check out Clarity Video Online:
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