Hi everyone! Thanks for listening to RedEx Digital's first ever podcast episode! Click On This is a podcast where experts in the field of digital marketing help businesses and individuals to understand different concepts and strategies in this ever-changing online industry. 

Today's episode is about the concept of Social Proof, which you may or may not have heard of before. It's Google reviews, it's Amazon star ratings, it's all your online friends drinking that one kind of mineral water and you just can't wrap your head around why it's so popular. 

Listen on to find out more! 

Sources cited in the pod: 

- https://consumerist.com/2015/06/03/nearly-70-of-consumers-rely-on-online-reviews-before-making-a-purchase/

- https://www.ncbi.nlm.nih.gov/pubmed/22869334