Hi everyone! Thanks for listening to RedEx Digital's brand new podcast! Click On This is a podcast where experts in the field of digital marketing help businesses and individuals to understand different concepts and strategies in this ever-changing online industry. 

Today's episode is about a topic we all know, see and love (sometimes) - Facebook Ads. Lachlan Kirkwood is our digital expert in this field, and today he'll be tackling such issues as:

- What's the difference between a boosted post, a promoted post, and a paid ad? When should you use each one?

- How can I measure how well my ads are doing? Engagement? CPC? Views? Conversions?

- Speaking of, how do I drive more conversions from my Facebook ads?

- Facebook and my target market: how do I get it as accurate as possible?

- Don't I need thousands of followers before I can attract attention on Facebook?

Listen on to find out the answers to all these questions and more!

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