Wayne Norrie is one of New Zealand’s most respected business leaders. From his early days in IT to building and selling his country’s most successful data management company, Wayne has been ruthless in his drive to build partnership-style relationships in the delivery of client-focused solutions. He views brand being the sum-total of every interaction an organisation engages its customers through – not just what is communicated. In this podcast, he talks about how brand integrity drove his management of Revera and how it guided organisational behaviour through good times and bad. This is a deeply personal CMO Masterclass with an extraordinarily successful business leader.

Hosted on Acast. See acast.com/privacy for more information.