Manufacturing in the US is transforming significantly driven by factors like:

- Technology changes

- Geo political situations and wars

- Shipping route changes

- Inter-country trade factors like Tariffs

Zetwerk is a global player in the manufacturing space enabling companies to take manufactured products faster to their markets, using contract manufacturing capabilities.

They have built a robust and resilient supply chain with their network of suppliers, quality control systems and capabilities.

Gopal Krishna runs the GTM for Zetwerk targeting US, handling their marketing and sales efforts.

In this insightful conversation with Sridhar, Gopal shares

1. His journey as an entrepreneur whose startup was acquired by Zetwerk

2. How his roles were different as a Founder and as a GTM executive

3. What is the nature of change in the Manufacturing space and what factors have been driving that change since Covid

4. How he prepares their go to market strategy from first principles, their focus on the Target Account List, and the importance of experiments

5. How building GTM for a new industry is like "going to space"!

6. What they believe are key factors in new hires, for them to be successful in the Manufacturing industry

7. How they have been data-driven in their strategy and execution, and how their tech stack (including B2Brain) has enabled the team

8. What are the objectives they have when investing in Trade Shows like IMTS or RE Plus

9. What it takes to sell six-figure deals in Manufacturing, in terms of digital marketing & sales + in-person interactions

10. How it is so important to stay humble and with a learning mindset when executing GTM experiments

This was a fascinating conversation, and gives so much food for thought for any GTM person selling to core industry verticals like Manufacturing